An e-commerce experience developed to bring a footwear brand into a clear, visual shopping journey built for online sales.
THE PRODUCT HAD TO BE THE PROTAGONIST.
Been Class needed a store where footwear could be explored easily, showing product, variants and commercial information while maintaining a visual presentation aligned with the brand.
FROM SHOWING PRODUCTS TO BUILDING A STORE READY TO OPERATE.
The project was developed around the complete e-commerce journey: discovering products, reviewing options, selecting variants and moving toward purchase from any device.
MAKE CHOOSING A PRODUCT AS CLEAR AS SEEING IT.
In a footwear store, strong photography is not enough. Size, availability, price, product information and purchase actions need to live within an interface that is easy to understand, especially on mobile devices.
AN EXPERIENCE BUILT AROUND THE PRODUCT.
PRODUCT FIRST
The interface lets photography, name and price create the first read before introducing secondary information.
FRICTIONLESS VARIANTS
Size selection is integrated directly into the product page so users can quickly understand which options are available.
SHOPPING FROM MOBILE
The journey is designed so browsing, selecting a variant and adding to cart work correctly on smaller screens.
ACCESSIBLE COMMERCIAL INFORMATION
Shipping, returns and purchase conditions are part of the experience so users can resolve questions without leaving the store.
LO QUE
CONSTRUYE
LA EXPERIENCIA.
PRODUCT
A visual presentation where photography, information and variants keep the product at the center of the experience.
VARIANTS
Sizes and availability integrated into the selection flow before an item is added to the cart.
COMMERCE
Catalog, cart, checkout and logistics brought together within the Shopify operation.
A DIGITAL STORE WHERE PRODUCT AND PURCHASE SHARE THE SAME JOURNEY.
The result is an e-commerce experience prepared to present the Been Class catalog, manage variants and guide users from product discovery through purchase.